As QR Codes slowly gain traction in North America, their reach is being threatened by a new sleek and sexy form of image codes known as SnapTags. These new displays allow for companies to create scannable images with their logos prominently featured that facilitate communication between advertisers and consumers, and as of last month, even trigger payment mechanisms. QR Code technology, which was created by a subsidiary of Toyota in 1994, had a long road to application from factories and into the toolbox of marketers. Enthusiasts will cite the fervent use of QR Codes in Japan as a testament to their undeniable future application worldwide, but the fact of the matter is QR Code excitement has become relatively stagnant in America over the last couple years. Unfortunately for these black and white squares, they have an Achilles ’ heel — only 1/3 of Americans have smartphones capable of installing QR …
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