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With so many credit card processing companies available to pick from, it can be a daunting task to find the one that is the perfect fit for your business. You want to make sure you find one that will have all the features and services you are looking for. Additionally, you want to make sure you pick a company that is solid and reputable.
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January is a very exciting time of the year for businesses. After coming off all the increased activity of the holiday season, it's great to know you have a fresh 12 months to drive your business forward. Since there are so many possibilities for the coming year, it can be helpful to set clear resolutions. By setting resolutions that cover exactly what you want to accomplish, you'll have a great map to follow throughout 2018. If you like the idea of setting resolutions for your business, get inspired with these five useful ideas. 1. Follow the 80/20 rule. This rule, which you may have also heard referenced as Pareto's Principle, states that “80 percent of the effects come from 20 percent of the causes.” As a business owner, this means a few things. One is that 80 percent of your profits likely come from about 20 percent of customers. Another is that 80 percent of the problems you encounter stem from about 20 percent of customers. By resolving to use this rule as a type of lens to look at different areas… Read more

As the owner of a small or medium business, it's easy to feel like most of what works in marketing is the result of large corporations having seemingly endless amounts of money to spend. However, a limited budget doesn't have to be a roadblock to effective marketing. Instead, it means your efforts need to be more creative and nimble. Since bringing in new customers is something businesses of all sizes care about, we want to share five actionable options you can use for SMB marketing. 1. Double Down on Local Many small and medium businesses fall into the trap of wanting to reach as big a pool of potential customers as possible. The reason that's not the best approach is it's difficult to succeed without a large budget. It can also cause smaller businesses to lose some of their advantages. Avoiding those pitfalls is why it's worth thinking about doubling down on local. By really focusing in on your local area, it's possible to create a level of marketing and service that's very hard for companies with less of a… Read more

Now that 2018 has officially arrived, credit card companies are looking to shake up some major initiatives this year. With a record holiday season just behind us, a still-booming economy and Americans who are eager to spend their cash, credit card companies are adopting some new trends that are sure to affect both businesses and consumers alike. Let's take a look at just a few trends you'll probably start seeing more of this year. 1. More Branded Cards Visa recently partnered with Uber to launch a branded card with greater purchase rewards for consumers, earning them points which they could then exchange for Uber credit. Starbucks launched a similar co-branded Visa credit card with Chase which enabled customers to receive Starbucks rewards. With more and more major companies realizing the benefits of branded cards, including more money spent at participating retailers, we can expect to see a number of companies launching their own credit cards as a way to build customer loyalty through rewards. 2. Increased Benefits for Premium Cards Competition for premium cardholders is fierce. In recent years, card providers have begun offering generous rewards, like… Read more

There are a number of reasons why gift cards are such an appealing option for not only customers, but retailers alike. When a gift card is purchased, a retailer gets that revenue upfront. This arrangement is very beneficial for cash flow. Gift cards also encourage purchases from people who otherwise may have never considered a particular retailer. Even if you don't know what a friend or family member wants, they can get a gift card and then let that person choose. Gift cards are also a great way to encourage customer loyalty and repeat buying. For example, if someone makes a purchase but doesn't use their entire card, chances are high they'll return later to finish using it. That experience can include paying extra to cover any difference between the gift card balance and the price of what is bought. While we could keep going about the benefits of gift cards, we'd also like to focus on a potential downside: card fraud. Card fraud has become more prevalent due to the rise of electronic gift cards. Since electronic gift cards are appealing for both retailers and consumers,… Read more

Because the holidays are such a big time of year for all types of businesses, we want to take a look at how consumers have been spending their money so far, as well as what to expect going into the start of 2018. Holiday Shopping So Far Not long ago, we wrote a post about holiday shopping in 2017 getting off to a booming start. Between November 1st and 11th, online shopping generated at least $1 billion every day. Revenue growth jumped 19.8 percent year-over-year, versus only 4.8 percent in 2016. In addition, smartphone and tablet shopping is up year-over-year, at 28 percent and 15 percent respectively. Based on recent data, this trend has continued. American consumers are spending their way to the best retail holiday shopping season in seven years. This has actually resulted in many analysts increasing their forecasts for total holiday spending. Interestingly, twice as many consumers are buying gifts in the $50 range this year compared with about $25 last year. According to MasterCard analysts, spending growth rates are on track to be the highest since… Read more