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With so many credit card processing companies available to pick from, it can be a daunting task to find the one that is the perfect fit for your business. You want to make sure you find one that will have all the features and services you are looking for. Additionally, you want to make sure you pick a company that is solid and reputable.
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The Internet and social media have made consumers more empowered than ever before, changing the dynamics of many industries. Instead of depending on a salesperson or piece of company literature to learn about a product, it only takes people a few minutes to go online and get a truly candid scoop about any product they're considering. In addition, consumers have more options than ever before. Most companies can no longer depend on positioning themselves as the only option in any market. The awareness that has come along with the growth of the Internet means that most consumers are going to know about a company's competitors. So if a company wants to win someone's business, they need to provide a great product and superior experience. So, how can companies differentiate in order to stand out? A lot of the customer experience happens at check out. Improving the payment process makes a big difference and as consumers become more savvy and aware, the bar for what they expect from a payment experience has gotten higher. When you're thinking about how to handle or improve… Read more

Payment Card Industry (PCI) compliance is a topic that's important for businesses of all sizes. However, what's required of larger businesses is much different than what's required of smaller businesses. If you want to make this issue a priority, but aren't exactly sure where to start, you're definitely not alone. This is something that plenty of businesses struggle to get going, so we've put together a helpful list of steps that will help large businesses achieve and maintain PCI compliance. 1. Start with a Risk Assessment The best way to understand what your business really needs to nail down in regards to processing payments is through a risk assessment. By conducting a risk assessment, you'll be able to identify the issues that pose a threat to your business. Knowing about these risks instead of having them remain unknown will allow you to fully understand them and then take the right approach to mitigating them. 2. Know Your Scope There are a lot of different elements of a larger business that may have an impact on how secure cardholder data is at… Read more

There's no shortage of innovation that takes place within the payment processing industry. While it's interesting to keep an eye on what's being developed, a lot of new developments fail to make any type of huge splash on their own. However, they often do have a noticeable impact as part of a larger trend. If we look across the current payment landscape in 2017, digital wallets fit that description perfectly. Although it seems like countless companies have thrown their hat into this ring, none have walked away as the clear winner. But, because so many big players have put significant resources behind persuading consumers to use digital wallets, the idea of paying in person without using cash or even a card is no longer out of the ordinary. Instead, plenty of consumers have really embraced the idea of being able to leave their physical wallet at home, knowing that they can just pull out their phone if they need to make a purchase. This type of behavior has become especially prevalent among millennial consumers. Millennials Are Leading Users of Digital… Read more

Businesses everywhere know the high cost of acquiring new customers. Since sustainable methods of bringing in new customers for cheap can be hard to come by, it's often better for businesses to focus their attention on getting existing customers to purchase more than once. Building customer loyalty starts with delivering a great product and excellent service. However, in a world where people are constantly juggling a dozen different things, simply delivering in those ways isn't enough to ensure someone is going to buy from you again. Even if a customer has a great experience and is interested in the other products you sell, they may simply get distracted and forget to place another order from you. That kind of scenario is exactly why it's so important to be proactive about customer loyalty. By taking steps to keep your business top of mind, you can increase the lifetime value of every customer you invest in acquiring. To help jump start your customer loyalty efforts, we want to cover three proven strategies. Automated Email Marketing Flows A relatively simple, but generally very effective… Read more

The Durbin Amendment was passed in 2010, but its now receiving a lot of renewed attention thanks to a bill aimed at repealing it. Since this amendment directly affects the credit card processing industry, we want to dig a little deeper and fill you in on what exactly this means for small businesses. Why the Interest in Repealing the Durbin Amendment? Views of this amendment are strongly split between two main sides. Huge banks, along with their lobbyists, are the ones in favor of repealing the amendment. Their interest stems from the fact that it "cuts into bankcard revenue and forces the weight of the quest for profits on to the shoulders of the economically disadvantaged consumer," according to From the big banks' point of view, the amendment has forced them to raise fees over the years and increased the number of people in the United States who don't utilize a bank account. The other group, which is actively working to prevent the amendment from being repealed, includes large retailers and related interest groups. They're interested in the amendment's potential to reduce credit card… Read more