How to Manage Omnichannel Sales

omnichannel sales

It wasn’t that long ago when the idea of buying something online was still very novel and even quite strange to many people. Fast forward to now and the internet has become a huge hub of commerce. On the other hand, some of the biggest online brands have recognized the value of having a strong offline presence, as well. This has led to omnichannel becoming a very popular strategy for retailers of all sizes.

Multi-Channel vs. Omnichannel

Before digging into the tactical side of omnichannel, it’s worth clarifying what sets this term apart from “multi-channel.” When the term multi-channel is used, it’s generally in regards to marketing. So a retailer with a multi-channel marketing strategy may utilize social media, print ads, promotional events and product packaging. Omnichannel is directly linked to sales. An omnichannel retailer may utilize their website, a brick and mortar presence, third-party online retailers and a mobile POS to sell their products.

Whether your business is just starting to explore the concept of omnichannel or you want to take your existing efforts to the next level, we want to share some strategic advice for managing these sales.

1. Focus on the Customer

If you look at what the best omnichannel retailers are doing, most of them take a holistic view of customers. This makes it possible to consistently build a strong relationship with potential and existing customers. Another vital aspect of managing omnichannel sales is realizing the value of having consistent interactions with customers. Finding the right frequency for your specific demographic will help move the needle for your bottom line.

2. Make It Effortless

Realizing the full potential of omnichannel sales means that whenever someone is ready to buy, you make it effortless for them to complete their transaction, regardless of the specific channel. By providing this type of experience both offline and online, your customers will take notice in a very positive way.

3. Work with the Right Partner

While omnichannel sales can be a very powerful strategy, this approach does involve a lot of different moving pieces. Properly managing all of those pieces is why it’s so critical to have the right partner on your side. You want a payment processor that understands the importance of supporting frictionless payment methods across multiple environments. If your current processor doesn’t have this mindset, it’s guaranteed to stunt your omnichannel efforts.

Fortunately, this doesn’t have to hold you back. Instead, you just need to find a new processing partner. We understand that can seem like a daunting task, which is why we’ve put together a lot of great resources to make it easy to find the ideal credit card processor for your needs.

Get started now – these new channels are sure to open up a world of sales opportunities. Don’t want to miss out!



Posted on Monday, September 11th, 2017