What Does Shopify’s #KillTheCheckout Mean for Merchants?
In less than 15 years, Shopify has matured into a publicly traded company with a market cap of over $13 billion. Shopify reports that over half a billion merchants use its platform to sell online, which generates gross merchandise volume of over $45 billion. Given the scale Shopify has reached, there’s no question that […]
Product Pricing in 2018 – What Works Best?
Pricing is a topic every business spends a lot of time thinking about. Whether you view it as an art, science or mix of the two, pricing is one of those things that can leave you scratching your head. Since […]
The 2017 Holiday Shopping Guide – 5 Gifts You Can’t Miss
Whether you’re just getting started with your Christmas shopping or are down to the last few people on your list, it’s always nice to have some inspiration. For the business owner in your life, consider gifting them one of the following gadgets – they’re sure to help make day-to-day business and payment processing easier to handle. […]
How to Get Started with Content Marketing
If you want to successfully grow your business in 2018, content marketing is a great way to get started. Although content marketing can seem like something that only large corporations with huge budgets can pull off, we’re going to cover why this strategy is actually a great fit for small and medium businesses. Content Marketing […]
Holiday Shopping 2017 Is Off to a Booming Start
Consumers aren’t wasting any time getting into the holiday spirit this year. New data shared by Adobe Analytics found that between November 1st and 11th, online shopping generated at least $1 billion every day. For comparison, there were only two days during the same time period in 2016 that failed to pass the $1 billion mark. […]
Why is Mastercard Teaming Up with Fitbit?
Over the last few years, we’ve seen wearable technology advancements explode, even covering the payment ring Visa tested at the 2016 Summer Olympics. Then earlier this year, Visa showed off a prototype of payment sunglasses. While these examples show that Visa is very bullish on wearable payment technology, they’re not only the major player in the […]
How to Manage Omnichannel Sales
It wasn’t that long ago when the idea of buying something online was still very novel and even quite strange to many people. Fast forward to now and the internet has become a huge hub of commerce. On the other hand, some of the biggest online brands have recognized the value of having a strong offline presence, as […]
The Future of Biometrics in the Banking Industry
Have you heard of selfies being used for credit card authentication? Mastercard started testing this program late in 2015, along with other biometric authentication methods, like heartbeat readers and eye recognition. Fast forward to the present and Mastercard is continuing to invest a lot into their biometrics efforts. In a recent interview, Ajay Bhalla, Mastercard’s President of Global Enterprise […]
5 Ways to Optimize Your Site’s Checkout Experience
If you accept payments online, it’s important to make the entire online payment process as simple as possible. Countless conversion rate studies have shown that the longer an online payment form is, the more people will abandon it and fail to make a purchase. Since it’s very frustrating to guide a website visitor all the way through […]
What’s the Best eCommerce Platform of 2017?
eCommerce has been on a hot streak for the last few years and it’s projected to continue growing faster and faster. In addition to the rise of companies like Amazon, platforms for small and medium merchants have become quite powerful, as well. Instead of needing to deal with cumbersome software, aspiring or established merchants can get […]
