6 Reasons to be excited about Tap and Pay (NFC)

paying with mobile phone

Near Field Communication (NFC) otherwise known as “tap and pay,” is becoming an increasingly popular payment method — and for good reason. NFC allows customers to simply tap or wave their card over your terminal to make a payment. It’s also the technology behind mobile wallets, which allow users to make purchases directly from their smartphones.

Here are a few reasons why you should be excited about tap and pay.

  1. It’s ultra convenient.

No signatures. No pins. No messy receipts to deal with. If a customer is making a payment using their phone, they don’t even need to have their physical wallet because they can use their mobile one. What’s easier than paying with a tap of your smartphone screen? It’s simple and incredibly easy to use.

  1. Faster, easier transactions.

Unlike traditional payments that require a customer to swipe their card and enter a PIN number, with NFC, a customer can simply tap their card and pay, allowing you to service them quickly and reach the next customer faster. It doesn’t get much more convenient than this.

  1. Allows customers to go wallet-free.

Forgot your wallet? Left your credit card at home? As more customers adopt NFC fueled payment options like Apple Pay, Google Pay, and Samsung pay, these pesky problems will no longer be an issue. Customers will simply be able to pay for goods and services using the mobile wallet on their smartphone.

  1. More secure.

The first time you heard about tap and go payments, you probably thought to yourself, “how could this possibly be secure?” However, the truth is that tap and pay is actually more secure than using a physical credit card for several reasons. In the unfortunate situation where a mobile device is lost or stolen, all credit card information is password protected. Additionally, NFC-enabled payment cards are designed to be more secure than the magnetic strip of a regular credit card. Unlike a physical card where anyone can pick it up and see your credit card information, with tap and go, merchants have no physical access to customers’ credit card information.

  1. It’s versatile.

NFC is very versatile and covers more than just payments. This technology can be used for booking tickets, reserving movie seats, redeeming rewards, coupons and so much more — and this is just the start when it comes to creating a seamless customer experience. NFC has also become popular in academia because it the high level of encryption allows institutions to use it as a security system, by accurately ID-ing students entering and exiting the premises. It’s also used in the workplaces for security purposes and to allow employees to share information amongst themselves.

  1. Awesome customer experience.

Companies that adopt cutting-edge technology are often viewed as progressive and forward thinking. In other words, having NFC gives you major cool points. Customers are always looking for the most hassle-free way to access goods and services, and tap and pay provides just that by allowing people to pay for services with the tap of the wrist. By providing an easy way to do business, you’ll not only retain current customers you’ll also attract new ones.

Posted on Monday, November 26th, 2018