5 Tips to Improve Ecommerce Conversions

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Although selling online doesn’t make sense for every single business, a large percentage of both B2B and B2C companies are invested in ecommerce. When a business has a website that supports ecommerce sales, it allows them to reach a larger pool of potential customers. It also provides a great experience for consumers who want to make a purchase as soon as possible.

While there are a lot of good things that can be said about ecommerce, it doesn’t mean there aren’t challenges. Any business that sells through their website has undoubtedly noticed a drop-off in the percentage of visitors who start to check out and those that actually finish. If you’re wondering why this happens, there are a lot of potential answers to that question. Trying to maximize the number of checkouts that are completed is why many businesses invest in tools like abandoned cart solutions.

What many businesses overlook is before turning to another tool in an attempt to improve their conversions, there are usually quite a few things throughout a site’s checkout flow that can be improved. So with that in mind, we’re going to cover five ways any business selling online can improve ecommerce conversions:

  1. Avoid Surprise Shipping Costs

The most common reason consumers abandon a checkout process is a shipping cost they weren’t expecting is suddenly added to their total. This is why so many online sellers offer free shipping on all orders or orders over a certain amount. But even if you can’t offer free shipping, clearly communicating exact shipping costs throughout your site will help to reduce cart abandons.

  1. Don’t Overlook Mobile

Not only does mobile Internet usage continue to increase, but consumers are getting more comfortable with making purchases from their phones. While there’s still a long way to go before this process is truly seamless, businesses can improve their conversions by ensuring a customer can still check out even if they’re on a small screen. Utilizing a responsive design is currently the best mobile option for most small and medium businesses.

  1. Accept Multiple Forms of Payment

It’s important to work with a credit card processing company that allows your business to accept multiple forms of payment. By accepting debit cards and potentially other types of payments, you can avoid losing customers who are most comfortable with using a specific payment option.

  1. Minimize Required Fields

By default, online checkouts generally ask for a lot of information. By reviewing all the fields and eliminating the ones that aren’t actually necessary, you can lower the burden for consumers to complete this process and help maximize the percentage that become customers.

  1. Allow (But Don’t Require) Accounts

Repeat customers appreciate having an account where all their information is saved. However, not everyone wants to create an account just to make a purchase. That’s why businesses should allow people checking out to create an account and save their information, but not make this a requirement for completing the sale.

Posted on Tuesday, March 1st, 2016