5 Tips for Successful eCommerce Content Marketing

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If you’re looking for a way to increase how much traffic your e-commerce website receives, content marketing is an excellent option. While this approach does require an upfront investment of resources, once the ball gets rolling, you will see ongoing results.

Because the Internet changes so rapidly, not every marketing technique remains useful. So to ensure that you’re on the right path throughout the rest of 2018 and into 2019, we’ve put together the five best tips for finding success with e-commerce content marketing:

  1. Create a Hub

Whether it’s a blog or other location on your website, it’s important to have a central hub for all your content. One reason this type of hub is essential is it will allow you to optimize the types of elements we’re going to discuss in subsequent tips. Another benefit is having all of your content together will maximize the SEO benefits that it reaps from Google.

  1. Utilize Email

Publishing great content is the key to getting people to your website. But because there’s so much happening online, attracting attention isn’t enough to ensure conversions. In order to really move the needle, you need to develop a relationship with these visitors. One of the best ways to do that is through email.

Start by adding opt-in forms throughout the content you publish. The more custom and relevant you can make those forms, the better. Then you can use email to continue providing value. Although you don’t want to send constant offers, you can mix that in with what you send out.

  1. Get Customers Involved

Creating content isn’t something you have to do alone. In fact, it will always be better when you get real customers involved. Whether you ask their opinion through a poll or share their images, this type of collaboration is a proven way to elevate content to the next level.

  1. Use Data

Tools like Google Analytics provide tons of insights into what people are liking, so be sure to use this information to your advantage. You can get inspired for future content ideas and even find specific pieces you’ve already published that may benefit from some revisions.

  1. Focus on Quality

A few years ago, pumping out tons of blog posts was a reliable way to get both search engine and social media traffic. However, times have changed, and these platforms no longer respond to that approach. What will get traction is content with true engagement. So instead of worrying about publishing something new on a set schedule, focus on making each piece you create the absolute best it can be.

By putting these tips into action, it won’t take long to start seeing significant increases in the amount of traffic your website receives. If you want to be sure that new visitors are always able to buy even when your site gets very busy, having a great processing company on your side will help a lot.

Posted on Friday, September 14th, 2018