Businesses everywhere know the high cost of acquiring new customers. Since sustainable methods of bringing in new customers for cheap can be hard to come by, it’s often better for businesses to focus their attention on getting existing customers to purchase more than once.
Building customer loyalty starts with delivering a great product and excellent service. However, in a world where people are constantly juggling a dozen different things, simply delivering in those ways isn’t enough to ensure someone is going to buy from you again. Even if a customer has a great experience and is interested in the other products you sell, they may simply get distracted and forget to place another order from you.
That kind of scenario is exactly why it’s so important to be proactive about customer loyalty. By taking steps to keep your business top of mind, you can increase the lifetime value of every customer you invest in acquiring. To help jump start your customer loyalty efforts, we want to cover three proven strategies.
- Automated Email Marketing Flows
A relatively simple, but generally very effective way to boost customer loyalty is by setting up automated email marketing flows. These flows will allow you to stay in touch with customers after they’ve purchased. You can customize exactly when and what you send and ensure that they go out – automatically – to every customer in your database.
From discount codes to upsells, there are a lot of different ways you can use this channel to give customers compelling reasons to purchase more than once. If you have an ecommerce site, Klaviyo is an excellent email marketing platform that makes it easy to create just about any kind of automated flow. Other platforms to consider include MailChimp and Drip.
- Referrals or Other Incentives
The next way to get existing customers more engaged and active is through a referral program. By giving customers a way to earn store credit or other incentives for spreading the word about your business, you’ll increase the likelihood of repeat transactions, while also opening up a channel for acquiring new customers at a relatively low cost.
- Recurring or Subscription Options
Offering options on a recurring or subscription basis may not work for every single business, but most businesses that sell a physical product can find at least one interesting way to package this kind of offering. Whether it’s monthly, every three months or even twice a year, getting customers on board with this kind of program will add real value to your bottom line.
One thing to keep in mind is you don’t want to have to jump through a bunch of technical hurdles to offer something on a recurring or subscription basis. So, if your current payment processing provider lacks this functionality, you’ll want to find a credit card processor that makes this easy to set up.