Savings from Debit Swipe Fees Aren’t being Passed onto Consumers
According to a recent report released by the Federal Reserve, retailers are paying much less in debit transaction fees thanks to the Durbin amendment of the Dodd-Frank Act but consumers have yet to experience much price relief.
For instance, the Electronic Payments Coalition has asserted that gas station owners could be passing an estimated $1 billion in savings to consumers from what they’re saving due the 21 cent cap debit transaction fees.
Likewise, many retailers aren’t sharing the wealth and instead opting to consider all of it profit. And because retailers are would be paying the full 21 cents on transactions like a drink or bag of chips, some are declining to accept debit cards for transactions under roughly $10, something that varies in legality from state to state.
Research done by the financial services industry has revealed that more than 75 percent of retailers have raised prices or kept them the same since Oct. 1, the day the law took effect, supporting the not-too-hard-to-fathom hunch that retailers are more inclined to help themselves out before consumers.The law allows for merchants to offer discounts for consumers who opt to use their debit card over their credit card, but forbids them from actually charging more for a credit card transaction.
Additionally, debit card rewards are disappearing as debit card profitability has decreased by nearly 50 percent since the enactment of the law.