Cookie Profits Rise for Girl Scouts Using Mobile Processing
Girl Scouts of America in Ohio are participating in a pilot program utilizing mobile processing dongles on smart phones have experienced a 13 percent rise in sales last year, according to a report by the Christian Science Monitor. Not having cash will no longer silence a siren’s call — indulgence in Thin Mints and Samoas is at an all-time high, with the Girl Scouts recently have their biggest order of restock in their history.
Girls Scouts have previously experimented with credit card machines, but the ones they were utilizing were slow and cumbersome and didn’t yield the results they had anticipated. Good thing they gave it another try!
Swipe fees with mobile processing range from 1 to 3 percent and the net profit is deposited directly into a checking account. The process is relatively safe as the phones cannot store the credit card number and the transaction goes through various levels of SSL encryption and security measures.
Smartphone credit card readers are booming for both businesses and personal use, with industry leader square nearly doubling their estimated $2 billion in transactions for the year. According to the Federal Reserve, consumer use of credit and debit cards has doubled since 2004, which should inspire any business relying solely on cash and checks to reevaluate their position on digital transactions.
Small businesses that process only a few transactions a month should look into Square’s dongle, which plugs directly into the headphone jack of a smartphone can be acquired for free by singing up on Square’s website. Other small businesses that process transaction regularly should sign up with a processor than can offer more competitive rates.