Credit Card Processing Blog

If you want to improve your bottom line, there are two ways to go about it. The first is to generate more revenue. Attracting new customers and increasing the lifetime value of existing customers will help you bring in additional revenue. The second way to improve your bottom line is by controlling business costs. Since keeping costs under control is a powerful but often overlooked way to help a business flourish, we want to cover four different things you can do to help increase your bottom line without having to invest heavily in customer acquisition and retention. 1. Reduce (or Eliminate) Paper Usage It's no secret that using tons of paper is not ideal for the environment. But what many businesses forget is just how much this material can end up costing them over the course of a year. And if any paper records get misplaced, the amount of time spent looking for them is going to reduce productivity in other areas of the business. You can get this cost under control by making it a priority to go paperless. Thanks… Read more

The holiday season is a very busy time of the year. With everything that's going on both professionally and personally, it always feels like these weeks just fly by. Before you know it, Q1 of 2018 will be done and gone. But before it passes you and your business by, start off the first quarter of 2018 right with these six actionable tips to help you prepare. 1. Get Prepped for Tax Season There's nothing more stressful than waiting until April to get all of your tax information in order. If you want to avoid that major headache for yourself and your accountant, now is the perfect time to get organized. By pulling together all the necessary records and documents, you won't have this cloud hanging over you throughout the rest of Q1. 2. Set Clear Goals and Objectives A business can change a lot over the course of an entire year. That's why it's important to take a step back and look at how the last year went. Then you can think about where you want to take your… Read more

January is a very exciting time of the year for businesses. After coming off all the increased activity of the holiday season, it's great to know you have a fresh 12 months to drive your business forward. Since there are so many possibilities for the coming year, it can be helpful to set clear resolutions. By setting resolutions that cover exactly what you want to accomplish, you'll have a great map to follow throughout 2018. If you like the idea of setting resolutions for your business, get inspired with these five useful ideas. 1. Follow the 80/20 rule. This rule, which you may have also heard referenced as Pareto's Principle, states that “80 percent of the effects come from 20 percent of the causes.” As a business owner, this means a few things. One is that 80 percent of your profits likely come from about 20 percent of customers. Another is that 80 percent of the problems you encounter stem from about 20 percent of customers. By resolving to use this rule as a type of lens to look at different areas… Read more

As the owner of a small or medium business, it's easy to feel like most of what works in marketing is the result of large corporations having seemingly endless amounts of money to spend. However, a limited budget doesn't have to be a roadblock to effective marketing. Instead, it means your efforts need to be more creative and nimble. Since bringing in new customers is something businesses of all sizes care about, we want to share five actionable options you can use for SMB marketing. 1. Double Down on Local Many small and medium businesses fall into the trap of wanting to reach as big a pool of potential customers as possible. The reason that's not the best approach is it's difficult to succeed without a large budget. It can also cause smaller businesses to lose some of their advantages. Avoiding those pitfalls is why it's worth thinking about doubling down on local. By really focusing in on your local area, it's possible to create a level of marketing and service that's very hard for companies with less of a… Read more

Now that 2018 has officially arrived, credit card companies are looking to shake up some major initiatives this year. With a record holiday season just behind us, a still-booming economy and Americans who are eager to spend their cash, credit card companies are adopting some new trends that are sure to affect both businesses and consumers alike. Let's take a look at just a few trends you'll probably start seeing more of this year. 1. More Branded Cards Visa recently partnered with Uber to launch a branded card with greater purchase rewards for consumers, earning them points which they could then exchange for Uber credit. Starbucks launched a similar co-branded Visa credit card with Chase which enabled customers to receive Starbucks rewards. With more and more major companies realizing the benefits of branded cards, including more money spent at participating retailers, we can expect to see a number of companies launching their own credit cards as a way to build customer loyalty through rewards. 2. Increased Benefits for Premium Cards Competition for premium cardholders is fierce. In recent years, card providers have begun offering generous rewards, like… Read more