Credit Card Processing Blog

When a customer hands a credit card over to a business, that customer trusts that his information will remain safe. This trust extends to online purchases, as well. In an age where security tools exist in abundance, customers simply assume that any business ensures its servers and devices are safe before accepting the first payment. Yet despite this trust, credit card fraud can affect even the most diligent company. The Better Business Bureau (BBB), an agency that has long worked to keep customers safe, wants to help businesses filter through all of the information about data security. The BBB recently released an online guide called Data Security Made Simpler that attempts to walk businesses through what they need to do to keep customers safe. Here are a few highlights of the report. Inventory and Evaluate The first step any business should take in protecting its customers is to take a full inventory of the data it stores, how it stores that data, and who has access to it. With so much personal information stored on servers, it’s important for businesses… Read more

Analytics give businesses the tools they need to monitor website activities. They can monitor which pages get the most visits, which links are clicked more than others, and how often customers abandon their shopping carts. But numbers can only go so far. A business can collect detailed information on page views and still not know the reason behind what customers are doing. While you’ll never be able to read your customers’ minds, there are ways you can gain insight into what your customers are doing. Heatmaps are a unique type of analytics that shows an imprint of a customer’s activities, superimposed over your own pages. For ecommerce sites, these tools can help identify problems that could be impacting your sales. Here are a few ways heatmaps can identify problems with your checkout process. Watching Mouse Movement Heatmaps can follow the trail a mouse takes as a visitor browses a page. How does this help? Experts believe that the path a mouse takes closely mirrors where the person is looking at the time. This can potentially show the products customers are… Read more

Shopping cart abandonment is an ongoing problem for online businesses. Analytics have given professionals the power to see just how many people are leaving items in their cart without buying. Businesses want to know why customers disappear without finalizing a purchase. They spend hours studying customer behaviors to get those answers. But in the end, all they can do is try to improve the customer experience in the hopes that it will increase the number of customers who finalize their purchases. Customer service is something that gets a great deal of attention in brick-and-mortar locations, but what about the online experience? Businesses don’t have the benefit of being face to face with their customers in an online setting, but that doesn’t eliminate the need to connect with customers on a personal basis. Here are a few ways to improve the customer service experience during the online checkout process. Display Items in Cart Customers just added items to their cart, so they should have no need to review them, right? Wrong. During the checkout process, customers feel more comfortable when they… Read more

“Would you like your receipt?” Customers are hearing those words more than ever, as businesses realize they can save paper and ink costs by simply asking that one question. Many customers say a quick, “No, thank you” when asked if they want a copy of sales receipts, whether they’re asked in restaurants, retail locations, or grocery stores. But is this practice a good idea for a business? If a business doesn’t have systems in place to accommodate this new paperless environment, the change could be disastrous. Customers won’t have the paperwork they need to dispute duplicate charges or return products. Before a business offers customers the option of forgoing the receipt, there are a few things to consider. The Right Type of Business Some types of businesses lend themselves to a paperless process. A convenience store that deals in small-dollar sales may find that most customers have no need to retain proof of the purchase. They likely won’t need to return that 16-ounce bottle of soda or six pack of peanut butter crackers. Fast food restaurants may also find that… Read more

Whether you’re planning a bake sale or a rock concert, credit cards will undoubtedly play a part in sales. At one time, smaller events could get by with restricting payments, but fewer customers than ever are carrying cash. Even fewer have personal checks on hand to pay for purchases. Thanks to mobile card swipers and online payment gateways, organizations can now easily accept credit cards both before and during the event. But with these new payment technologies come increased risk. If even one customer disputes the charge, the organization will be forced to prove that the charge was legitimate. Even if the credit card company sides with the business, that business will be tasked with the customary chargeback processing fees. To save the expense, there are a few preventive steps event planners can take when accepting credit cards. Refund for Cancellations Unexpected events can completely derail an event. Everything from a sudden change in the weather to a last-minute performer cancellation can disappoint attendees, causing them to completely lose interest in the event. Some organizations decide a “no refund” policy… Read more