Credit Card Processing Blog

Businesses everywhere know the high cost of acquiring new customers. Since sustainable methods of bringing in new customers for cheap can be hard to come by, it's often better for businesses to focus their attention on getting existing customers to purchase more than once. Building customer loyalty starts with delivering a great product and excellent service. However, in a world where people are constantly juggling a dozen different things, simply delivering in those ways isn't enough to ensure someone is going to buy from you again. Even if a customer has a great experience and is interested in the other products you sell, they may simply get distracted and forget to place another order from you. That kind of scenario is exactly why it's so important to be proactive about customer loyalty. By taking steps to keep your business top of mind, you can increase the lifetime value of every customer you invest in acquiring. To help jump start your customer loyalty efforts, we want to cover three proven strategies. Automated Email Marketing Flows A relatively simple, but generally very effective… Read more

The Durbin Amendment was passed in 2010, but its now receiving a lot of renewed attention thanks to a bill aimed at repealing it. Since this amendment directly affects the credit card processing industry, we want to dig a little deeper and fill you in on what exactly this means for small businesses. Why the Interest in Repealing the Durbin Amendment? Views of this amendment are strongly split between two main sides. Huge banks, along with their lobbyists, are the ones in favor of repealing the amendment. Their interest stems from the fact that it "cuts into bankcard revenue and forces the weight of the quest for profits on to the shoulders of the economically disadvantaged consumer," according to CardFellow.com. From the big banks' point of view, the amendment has forced them to raise fees over the years and increased the number of people in the United States who don't utilize a bank account. The other group, which is actively working to prevent the amendment from being repealed, includes large retailers and related interest groups. They're interested in the amendment's potential to reduce credit card… Read more

If you want to sell a product or service, you need to be able to accept credit cards. While many online businesses start out by only accepting PayPal or Google Checkout, it doesn't take long for them to discover they need a more flexible option. In addition to opening your business up to a wider pool of prospects, working with a true credit processor that provides a merchant account will allow you to take complete control of the checkout process. Being able to fully integrate a branded checkout process into your site can significantly boost your conversion rate. There are a lot of companies and providers in the credit card processing industry. While competition is good in terms of keeping pricing low, it can make searching and narrowing down your selection quite a challenge. Even though it may initially seem overwhelming to tackle, the good news is once you know what's most important, you'll be able to focus your search and keep it on track. The Basics Discounting is the credit card processing industry term for when you're charged. Your… Read more

Throughout 2016, we covered a number of data breaches and other security issues that affected merchants of all sizes. We’ve also talked about how, even though the EMV transition has been effective at reducing in-person fraud, it's also increasing the rate of fraud for card-not-present transactions. Since these challenges and more will continue throughout 2017, we want to cover some ways to ensure that you're processing online payments securely. 1. Stay in the Loop Just as payment technology is something that continues to evolve, so do the ways that criminals attempt to compromise online payments. The only way to know about the latest threats is by staying in the loop. The good news is staying up to date is easier than it may initially seem. This is exactly the type of information we stay on top of here, so be sure you continue to visit us weekly for the latest in technology updates, industry trends and security threats. 2. Prioritize PCI Compliance Although PCI compliance requires ongoing updates, it really is the best standard for staying ahead of all the… Read more

As a small business owner, you're well aware every dollar counts. Even though the economy is better than it was a few years ago, the majority of small businesses still end up failing. While that sounds grim, the fact that you're still in business shows you're doing a lot of things right. Since smart business owners are always evaluating where they stand financially and where they want to go, you may have already thought about whether or not you should start accepting credit cards. Whether you're concerned about high fees harming your bottom line or constantly being stressed about compliance issues, there are plenty of legitimate reasons to be hesitant about processing credit card transactions. But, despite those concerns, the reality of the situation is that the benefits of accepting customers' credit cards far outweigh any potential downsides. If you're still pondering it over, here are some reasons credit card processing may be able to help your business. 1. Eliminate Competitors' Advantage If you currently have competitors who accept credit cards, they have an edge over your business. However, all you have to do to… Read more