Credit Card Processing Blog

People who don’t have direct experience with ecommerce assume that once someone put's an item in their shopping cart, everything will be smooth sailing from there. Sadly, that's not how things work. Close to 70 percent of online shopping carts get abandoned. There’s still a lot that needs to go right for someone with an item in their shopping cart to become a customer. Of the people who abandon shopping carts, a notable percentage do so as a result of various user experience issues. Don't lose out on that revenue! UX design issues can cause terrible headaches for you and your business; here's how you can quickly boost conversions and increase average order value. 1. Show the Highest Prices First If you look at research that’s been done on pricing psychology, you'll quickly see the positive effects of anchoring. This term refers to a cognitive bias that leads consumers being heavily influenced by the first piece of information they see. A great way to utilize anchoring on an ecommerce site is to show products in descending price order. Not only will this make lower-priced products… Read more

In the past, the majority of all credit card payments were processed at brick-and-mortar locations. You'd hand an employee your credit card, they'd swipe it through a terminal, and then you'd sign the receipt. This still happens, but now, online sales are quickly becoming the norm, with more sales happening online now than ever before. As people get used to online purchasing, retailers across countless verticals need reliable payment gateways in order to keep up with demand. While both point-of-sale terminals and payment gateways are still used by businesses of all sizes, mobile devices have significantly impacted how people pay over the last few years. Not only do more consumers want to use their mobile devices to actually pay for goods and services, but businesses are also using these devices to process card payments, creating an entirely new industry of quick mobile payment processing. What You Need to Know About Using a Virtual Terminal Businesses that fit into either of these categories, along with other organizations like nonprofits and government agencies, may be best served by a virtual terminal, or an… Read more

Big news this month from Visa! They recently announced that any businesses that process fewer than one million Visa transactions in person or 20,000 ecommerce transactions in both the United States and Canada are now considered Level 4 Merchants. It's estimated that 90 percent of businesses who accept credit cards fall into this category. At the core of this announcement is security - Visa's trying to reduce the number of small merchant breaches that occur. (In What Businesses Can Learn From CiCi’s and Wendy’s Data Breaches, we highlighted important security lessons for businesses of all sizes. so be sure to brush up on those lessons if you have any security concerns.) The big take away? Visa is requiring merchants who use third parties for point of sale to engage Payment Card Industry (PCI) Qualified Integrator Reseller (QIR) professionals. What You Need to Know About QIRs Any Level 4 Merchant that uses a POS provider to install their system or provide remote tech support must choose a company that's designated as a Qualified Integrator Reseller. The QIR qualification comes directly from the PCI Security Standards Council.… Read more

We've previously talked about how to improve ecommerce conversions and covered avoiding surprise shipping costs, accepting multiple forms of payment and minimizing required fields. While all of those tips will remain useful in 2017, no conversation about ecommerce or web payment would be complete without discussing the mobile gap. The term mobile gap refers to mobile device conversion rates, which are noticeably lower than desktops. For purchases under $100, the desktop conversion rate is just under four percent, while mobile rates fall below two percent. And for purchases over $175, desktop conversions clock in at 2.44 percent, with mobile conversions only reaching 1.14 percent. Despite more people than ever spending the majority of their online time on mobile devices, the mobile gap presents a very real challenge for ecommerce businesses across a wide range of industries. There are a few explanations for why the gap persists despite a lot of innovation in this area; one one major reason could very well be the mobile payment process. People may not have their credit card within reach when they're looking at a product on their… Read more

Since business costs can pile up over the course of a year and really cut into profitability, we want to share five proven tips you can start implementing so that you're not caught off guard when you see your end-of-year spending report at the close of 2017. 1. Consolidate Purchasing, Then Negotiate A simple, but often very effective way to reduce costs is to consolidate purchasing. Once you complete that task, you should be able to negotiate better terms thanks to the larger amount you're buying from one company. This single change can easily reduce consolidated costs by 10 percent. 2. Review Vendors and Leverage Competition A common reason that businesses end up paying more than they should is they start a relationship with a vendor and then fail to ever review it. Although there's definitely something to be said for loyalty, it shouldn't come at the expense of good financial decisions. You should do a semi-annual or annual review of vendors. If you feel you're overpaying, do your research and see if there's a better option available. You can then let… Read more