Credit Card Processing Blog

Despite the current adoption of EMV terminals, or the payment processing terminal for chip cards that helps prevent payment fraud, being lower than most analysts predicted, current estimates still project 90 percent adoption by the end of 2017 or first quarter of 2018. Due to the significant adoption of EMV terminals taking place across small and medium businesses, many merchants are encountering questions about the proper way to utilize these terminals with customers. For instance, why are some customers not prompted to enter their PIN when they use their debit card? Given that EMV cards are often referred to as “chip and PIN” cards, it can be quite surprising when a debit card is inserted and then the terminal asks for a signature instead of a PIN. Understanding EMV Debit Transactions Whether it has a magnetic stripe or EMV chip, debit cards all function in the same way. Once a debit card is used, funds are deducted from that individual’s bank account. This occurs regardless of whether a PIN or signature is used to confirm the transaction. And as of now, there’s currently… Read more

When a business is just getting off the ground, it’s generally in the best interest of the founders to focus all their energy on generating sales. This stage of a business tends to involve a lot of hard, manual work. But as a business starts to hit its stride, it makes sense to take a step back and start looking at ways to optimize operations. A common example of what might occur during this stage is using spreadsheets to help get important information organized. As plenty of businesses know, spreadsheets can help organize and grow a company in various capacities. However, the time may come when spreadsheets get so packed or complex that they start to be a hindrance. If your business is using one or more spreadsheets to manage your sales process and you’ve recently noticed issues, it may be time to make the transition to a Customer Relationship Management software. The What and Why of Customer Relationship Management (CRM) Software CRM software makes it possible to streamline and automate your sales process. With the right CRM, you’ll have a much… Read more

When talking about transactions, the terms card present and card not present don’t sound especially confusing. Prior to the rise of online transactions, mobile payments and other payment categories, these two labels were relatively easy to define. However, as the payment landscape continues to change, more merchants are finding themselves with questions about card not present transactions and how these transactions can affect their business. What Defines a Card Not Present Transaction? With card not present transactions, electronic data from a card’s chip or strip is not captured at the time of the sale. If it is, the transaction is considered card present. Online purchases are card not present transactions, since the card is not swiped or inserted and no information is read from the card. The same is true for subscription billing, as well as electronic invoicing and payment apps that don’t use a card reader. How Do Card Not Present Transactions Affect Merchants? Merchants face two main issues when it comes to card not present sales: chargeback liability and processing costs. Generally, processors look at card present transactions as less risky.… Read more

Are you interested in making your business grow this year? There are tons of ways to approach business growth, but we know a little trick not often used by retail businesses that could help give their revenue a little boost. We're talking about gift cards! In the past, businesses that have wanted to use gift cards were limited to pretty unsophisticated technology and very few ways to actually market their efforts. But thanks to all the advances that have been made in payment technology, offering gift cards is easier than ever. Besides offering customers an amazing deal on your product or service, they also help build brand trust, brand loyalty and positive word of mouth. Don't believe us? Let's delve a little deeper into the benefits you could be taking advantage of by using gift cards to promote your business. Why You Should Use Gift Cards Don't you get excited when you receive a gift card to your favorite restaurant, supply store or clothing store? Imagine imparting that thrill to your customers! It's a great feeling that could lead to positive associations with your brand for… Read more

It's true - starting a business can be incredibly overwhelming. But once your business is off the ground, the work doesn't get any easier. Managing and maintaining a growing business comes with its own set of unique challenges, and the more opportunities you have to grow, the more opportunities you have to make a serious and costly mistake. Since there are a number of mistakes that can seriously harm a growing business, we want to review a few of them and help you avoid making them over the course of the year. Major Business Mistakes to Avoid 1. Not Using Data A lot of successful business owners know to listen to their gut. But that gut feeling is usual bred from years and years of data collection and analysis. Although it’s easier than ever to collect tons of data about how a business is performing, far too many owners continue to operate without this information at their fingertips. Identifying the most important metrics for your business and then finding the best way to stay on top of that data can prevent… Read more